This site is hosted by Yahoo! Store. Yahoo! hosts the store pages, ordering system, and order data. Yahoo! automatically collects order information but may only use this information in the aggregate. If you accessed this store through Yahoo! Shopping, Yahoo! also automatically collects information about your shopping experience. Please see the Yahoo! Privacy Policy for more information about how Yahoo! uses this information.

The Toy King Privacy Policy

When you use the resources available to you through the The Toy King, Ltd. website (www.TheToyKing.com), we will collect personal information from you in order to place your order. The Toy King, Ltd. strict policy is to keep that information confidential and it is not shared with other organizations except as needed to process your order (e.g. Yahoo! - see below).

The Toy King, Ltd. may use the information you provide to request additional information or to notify you about updates to the Website, upcoming promotional events, new products or special offers available from The Toy King, Ltd. If you do not wish to receive such notifications, please let us know by contacting us via our customer service email address (service@TheToyKing.com).

Like many other websites, this Website is operated with software that monitors traffic by automatically recording each visitor’s domain name, browser type, date and time of access, and other similar information. The software also collects information on what pages a visitor views and any information voluntarily provided by a visitor. The Toy King, Ltd. Toys does not disclose this detailed data to third parties.

This Website is provided through Yahoo Merchant Solutions – a service of Yahoo! As the service provider of the storefront and shopping cart software, Yahoo! automatically collects order, traffic, and page flow information. Yahoo! reserves the right to use information at an aggregate level.

By accessing and using this Website, you agree that you have read and understand this Privacy Policy, and that you accept and consent to the privacy practices described in this Privacy Policy. Should we change our privacy practices because of changes in our business or to enhance the services offered through this Website a revised Privacy Policy will be posted at this location. The Toy King, Ltd. retains the right to modify this Privacy Policy at any time at its sole discretion.

If you have any questions about our Privacy Policy, please do not hesitate to contact us.


The Toy King Security Policy

Your right to security is of the utmost importance to The Toy King, Ltd. Our shopping application is safe and secure, protecting both your personal information and all credit card transactions. We will never sell, divulge, disseminate or give away any information submitted to this site to outside parties for any reason as outlined in our Privacy Policy above. This is our personal promise to you, our loyal customers!

The Toy King, Ltd. guards your security and privacy through the measures outlined below:

Secure Transactions - How you can tell it is secure.

All purchase transactions take place on a secure server. Don't just take our word for it - it's simple to determine whether you are on a secure site using security-enabled Web browsers.

For example, on a secure page you will notice the following indicators:

Using Internet Explorer:

  • Your Location Bar should show a Uniform Resource Locator (URL) that uses an https: address, as opposed to an http: address.
  • A security lock icon is displayed on the status bar at the bottom of your screen.

Using FireFox:

  • Your Location Bar should show a Uniform Resource Locator (URL) that uses an https: address, as opposed to an http: address and it will be yellow in color with a lock symbol.
  • A security lock icon is displayed on the status bar at the bottom of your screen.

Using Google Chrome:

  • Your Location Bar should show a Uniform Resource Locator (URL) that uses an https: address, as opposed to an http: address.
  • Your Location Bar will turn yellow.
  • The security lock icon will be displayed at the end of your Location Bar.


In addition, our order system utilizes industry-standard Secure Socket Layer (SSL) technology that encrypts any information that is transferred across the Internet from your computer to our servers and databases. The information that is encrypted includes:

  • Your name
  • Address, phone number and e-mail address
  • Personal information
  • Your credit card number


If you would like further information on your Web browser's security features go to:

For Internet Explorer:
Click on "Using Security Features" in Explorer's help index.

For Firefox:
http://www.mozilla.com/en-US/firefox

For Google Chrome:
http://www.google.com/chrome

If you have any difficulties or questions about Internet security please do not hesitate to contact us.